Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.

SAVE UP TO 55%: Amazon Echo devices are on sale ahead of Black Friday. Get the Amazon Echo Pop for 55% off, bringing it back down to its lowest price ever of $17.99. "Alexa, when do Black Friday deals start?" Right now.

We've been covering Black Friday deals for years, and using this expertise, we should be able to pretty accurately predict when Amazon's sale will actually begin in 2024. We've gathered our prediction below,