Amazon ends free ad-supported streaming service after Prime Video with ads debuts
Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.
Amazon to shut down Freevee, integrate content into Prime Video
Freevee originally launched as IMDb TV. Amazon changed its name in April 2022. The platform’s shutdown comes about 10 months after Prime Video introduced an ad tier, which is now the default for users. Prime Video users must pay an additional $3 per month to go ad free.
Now, Amazon has decided to phase out the streaming platform, instead focusing on ramping up its Prime Video offerings.
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