The products, which include fashion, home, lifestyle, and electronics, are unbranded and come from sellers across the world that Amazon has vetted. A majority of the products are priced at $10 or less,

Amazon’s new low-priced marketplace is a likely attempt to compete with retailers like Shein and Temu, which the company reportedly views as a growing threat.

Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” service is available in the US via Amazon’s app or mobile website,