Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

The character is part of a marketing push that includes digital and in-person activations and Chewbie causing mayhem on “Jimmy Kimmel Live!” ...

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.

To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the latest album from the up-and-coming star.

Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.

Large agency combinations are well-trod territory in advertising, but WPP’s merger of VMLY&R and Wunderman Thompson into VML has still sparked a lot of industry chatter. The move, first announced last ...

Fast-casual chain Qdoba will launch an 11-market campaign later this month to serve as a test run for its first-ever national brand campaign, an effort that is expected to roll out in early 2025, per ...

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

Sponsoring Derek Kolbaba comes several months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.