Amazon has a knack for launching new devices around Prime Day, so it was no surprise when they dropped a new batch of Kindles post-October Prime Day. We've tested our way through the latest models, and they're improving upon already great tech for the fastest, brightest Kindles yet.

Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.

We've been covering Black Friday deals for years, and using this expertise, we should be able to pretty accurately predict when Amazon's sale will actually begin in 2024. We've gathered our prediction below,