Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...

UX cover letters are short letters or emails that designers send with their portfolios and resumes to apply for jobs. Designers personalize these to introduce themselves and briefly explain why they ...

The UX designer has the most control over the levels of usability and desirability. But first, let’s examine each level before considering why the difference between usability and desirability matters ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee. A Local Group is a group of people who, like ...

Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee. A Local Group is a group of people who, like ...

You don’t have to be a member to attend. What are Local Groups? Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for ...

Are you a passionate visual storyteller with a love for design? Do you want to help craft educational design videos that are every bit as high-end as the productions National Geographic creates on ...

Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee. A Local Group is a group of people who, like ...