Corvette is more than a car; it’s a lifestyle. Although the vehicle wears a bowtie, its crossed-flags badge is a symbol, a *gasp* brand, on its own. However, Reuss says that the automaker would never take the Corvette name, image, and likeness out of Chevrolet.

General Motors President Mark Reuss confirmed that the Corvette name will not become a brand within the GM empire.

GM President Mark Reuss has confirmed that the Corvette will remain part of Chevrolet, dismissing rumors that it would become an independent brand. During an episode of "Jay Leno's Garage," the top executive explained that the Corvette embodies the essence of Chevrolet,

The Corvette is staying put at Chevrolet, as it epitomizes what the brand is really about, according to GM's president.