AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
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WEBJoin Now. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Looking At New DoubleClick Ad Exchange Whitepaper From Google
WEBJan 17, 2011 · By AdExchanger. Monday, January 17th, 2011 – 11:38 am. SHARE: From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem.
What Is A Data Broker? - AdExchanger
WEBMar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
How Sizmek DCO Fits Into Amazon’s Ad Platform Play
WEBJun 5, 2019 · Sizmek DCO will “pull that video advertising product forward” with more formats and inventory. Amazon’s content optimization has focused on the elements that are most effective on Amazon, like how ratings, reviews or sales promotions appear in ads, or whether to include tags like “Customers also bought …” said Connor Folley, co ...
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Ad Fontes Raises $4.2 Million To Confront Misinformation And …
WEBJul 12, 2023 · Against that backdrop, Ad Fontes Media, which provides news quality and bias ratings for advertisers, announced a $4.2 million Series A round on Wednesday, bringing the company’s total funding to just over $6 million since it was founded in 2018. Ad Fontes plans to spend its newfound capital on hiring media bias researchers and enhancing its ...
Netflix Sees 150% Jump In Upfront Ad Sales This Year
WEBTuesday, August 20th, 2024 – 10:00 am. SHARE: That’s a wrap for Netflix’s second-ever upfronts. On Tuesday, Netflix said it netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged ...
Dotdash Meredith Looks To AI Partnerships To Protect Its Search …
WEBMay 8, 2024 · Protecting search referrals. According to a Wednesday morning Q&A between DDM’s parent company IAC and investors, it appears DDM is looking to generative AI partnerships to protect its investments in boosting search traffic – an attempt to counter Big Tech’s efforts to siphon traffic away from publishers.. In fact, partnering with AI firms might be one of the only viable ways for digital ...
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a …